Tax-free edge
Sarasota, FL
Balanced market
Rochester, MN

Rochester wins overall by ~15% (COL index)

Cost of living: Sarasota vs Rochester (2026)

A $68,000 salary in Sarasota buys roughly what $59,185 does in Rochester (COL-adjusted). Your real trade-offs are taxes, rent, and day-to-day prices โ€” we break them down and personalize below.

๐Ÿ’ฐ0.0% vs 9.9% state tax ยท ~$6,732/yr take-home gap
๐Ÿ 30% rent gap (~$7,200/yr)
๐Ÿ›’1% higher groceries index

Your move simulator

Tell us about your household โ€” we calculate your real annual savings.

๐Ÿ’ต Household income (before tax)$68K
$40K$600K+
๐Ÿ  Apartment size
๐Ÿš— Cars in household
Sarasota
$4,298/mo
take-home pay
Rochester
$3,737/mo
take-home pay

Estimated annual swing

โˆ’$2,459/yr

Favoring Rochester for this income & household (illustrative).

With the extra $205/mo, you could pay down a $15,000 card balance in ~74 months and still keep ~$25/mo for dining out.

HousingTaxesGroceries
Sarasota
Rochester
๐Ÿ  HousingQ1 2026

Studio rent/mo

$1,600
$1,100โœ“ better
Rochester saves $500/mo
๐Ÿ’ฐ $6,000/yr in Rochester

1BR rent/mo

$2,000
$1,400โœ“ better
Rochester saves $600/mo
๐Ÿ’ฐ $7,200/yr in Rochester

2BR rent/mo

$2,700
$1,850โœ“ better
Rochester saves $850/mo
๐Ÿ’ฐ $10,200/yr in Rochester

Median home price

$480K
$290Kโœ“ better
Rochester saves $190K
๐Ÿ›’ Food & GroceriesQ1 2026

Groceries index (100 = US avg)

101
100โœ“ better
Rochester saves -1

Budget meal (1 person)

$15
$13โœ“ better
Rochester saves $2/mo

Mid-range dinner (2)

$60
$54โœ“ better
Rochester saves $6/mo
๐ŸšŒ TransportationQ1 2026

Monthly transit pass/mo

$48โœ“ better
$55
Sarasota saves $7/mo

Gas price/gal

$3.30
$3.25โœ“ better
Rochester saves $0.05

Car insurance/mo

$208
$142โœ“ better
Rochester saves $66/mo
๐Ÿ’ฐ $792/yr in Rochester
โšก UtilitiesQ1 2026

Monthly utilities bundle/mo

$198
$168โœ“ better
Rochester saves $30/mo
๐Ÿ’ฐ $360/yr in Rochester

Internet/mo

$68
$62โœ“ better
Rochester saves $6/mo
๐Ÿ’ฐ Income & TaxesQ1 2026

Median household income/yr

$64K
$72Kโœ“ better
Rochester earns $8K

State income tax%

0.0%โœ“ better
9.9%
Sarasota saves 9.9 pp
๐Ÿ’ฐ $6,732/yr in Sarasota

Sales tax (combined)%

7.5%โœ“ better
7.5%
๐ŸŽฌ LeisureQ1 2026

Movie ticket

$16.00
$14.00โœ“ better
Rochester saves $2.00

Gym membership/mo

$42
$40โœ“ better
Rochester saves $2/mo

Beer at restaurant

$6.50
$6.00โœ“ better
Rochester saves $0.50
๐Ÿ“Š OverviewQ1 2026

Overall COL index (100 = US avg)

108
94โœ“ better
Rochester saves -14

Walk score / 100

42โœ“ better
38
Sarasota earns -4

Complete the Picture

While youโ€™re comparing โ€” donโ€™t leave money on the table.

๐Ÿ’ฐ

Tax-smart rewards

Turn ~$6,732/yr tax difference into cash back

Rochester fits your move math โ€” cash-back cards stack on groceries, gas, and dining you're already doing.

See top cash-back cards
๐Ÿ›ก๏ธ

Home + auto bundle

New state โ€” new insurance rates

Bundling often saves hundreds/yr. Compare before you sign a lease in Rochester.

Browse insurance
๐Ÿฆ

High-yield savings

Park ~$7,200/yr rent savings at 4โ€“5%+ APY

Don't let relocation cash sit at 0% โ€” put it to work until closing day.

Compare savings rates

Ready to move?

Open the full interactive tool to add up to 5 cities, drop in your salary, and see rent burden.

Open full interactive tool

Complete the Picture

While youโ€™re comparing โ€” donโ€™t leave money on the table.

๐Ÿ“‰

If cash is tight

Knock down high-interest debt first

A move has upfront costs โ€” a balance transfer or personal loan can lower APR while you settle in.

Compare loans
๐Ÿ“ˆ

If you're saving big

Invest the surplus on autopilot

Brokerages and robo-advisors help you dollar-cost average into the market with your new slack.

See investing options

Frequently asked questions

Is Sarasota cheaper than Rochester?

No. Rochester is 15% cheaper than Sarasota based on overall cost of living indices (94 vs 108, where 100 = US average).

What is the average rent in Sarasota vs Rochester?

As of Q1 2026, the median 1-bedroom rent in Sarasota is $2,000/month and in Rochester is $1,400/month. Sarasota is more expensive by 43%.

How much do I need to earn in Rochester to match a $75,000 salary in Sarasota?

To maintain a similar lifestyle, you would need approximately $65,278/year in Rochester to match a $75,000 salary in Sarasota. This estimate is based on overall cost of living indices and does not account for individual spending patterns.

Which city has lower taxes โ€” Sarasota or Rochester?

Sarasota has the lower state income tax rate at 0% vs 9.9%. Sarasota has no state income tax at all, which can save thousands of dollars per year depending on your income. Note that sales tax and local taxes also vary โ€” see the full breakdown in the table above.

Is it worth moving from Sarasota to Rochester?

It depends on your priorities. Rochester offers lower overall costs and tax advantages, but both cities have different job markets, weather, and lifestyle trade-offs. Use the comparison table above to evaluate rent, groceries, transportation, and income potential side by side based on your specific budget.

Data sourced from Zillow, BLS, Numbeo, Tax Foundation, and US Census ACS ยท Updated Q1 2026 ยท For general guidance only

Planning a move?

Salary equivalent: Sarasota โ†” Rochester

How much would you need to earn in Rochester to match your Sarasota purchasing power?

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