Hands-off investing with automatic rebalancing.
Wealthfront
Key detail
0.25% annual fee
Highlights
Direct indexing at $100K+
Wealthfront excels at tax optimization with automatic tax-loss harvesting on all taxable accounts and direct indexing at $100K+ (harvesting across 600+ individual stocks instead of just ETFs). Set-and-forget investing at its best.
Betterment
Key detail
0.25% annual fee
Highlights
$0 minimum (Digital)
Betterment is the most beginner-friendly robo-advisor with $0 minimum for Digital tier, goal-based planning, and tax-coordinated portfolio placement. Premium tier (0.65%, $100K min) adds access to human financial advisors.
Charles Schwab
Key detail
$0 management fee
Highlights
$5K minimum
Schwab Intelligent Portfolios is the only major robo-advisor with zero management fees. Tax-loss harvesting kicks in at $50K+. Built on Schwab's low-cost ETFs with the backing of a $9.92T institution.
SoFi
Key detail
$0 management fee
Highlights
$1 minimum
SoFi Automated Investing charges zero management fees with just a $1 minimum — the lowest barrier to entry among robo-advisors. Includes access to SoFi financial planners at no extra cost.